Experience

Jun 2021 - Present

Drive prospect demand and engagement through a strategic blend of date-based campaigns and full-funnel nurturing
Develop, audit, plan, manage, and report on email nurtures and campaigns that educate, build brand awareness, and drive prospects through the funnel to maximize marketing qualified leads
Collaborate cross-functionally with stakeholders across marketing and sales teams to nurture leads to improve response and conversion across email programs
Optimize internal workflow and practices to drive quality content to the market faster and deliver it to the right audience at the right time.

Jan 2021 - April 2021

Coordinate and execute digital marketing campaigns and manage communication channels, including email marketing, web content, social media, and digital advertising
Create procedures and workflows to drive efficiencies of marketing, communications, and community
Collaborate with product and relationship managers to develop or assist in marketing communications and advertising
Assist the SVP/Marketing Communications & Community Relations with the digital marketing
strategy

Jan 2019 - Present

Transitioned and reorganized dated contact management databases with upwards of 80,000 contacts into modern CRM and marketing automation platforms
Implemented new email marketing platforms, segmentation strategies, templates, and automations, boosting deliverability and open rate while increasing workplace efficiencies
Designed, launched, and monitored websites and multi-channel communications campaigns to increase brand awareness for established and start-up organizations, implementing analytics tracking features where possible

Jul 2019 - Apr 2020

Coordinated, developed, and implemented 5 to 10 weekly promotional, triggered, campaign, newsletter and industry emails in coordination with brand, demand, and web teams
Mined data, interpreted key metrics and used industry best practices and competitive analysis to improve, test, and optimize email performance in easy to understand reports, pivot tables, and dashboards
Created and maintained guides for email build procedure, email promotion matrices, and content repository
Managed email timelines and project workflows effectively to coordinate between stakeholders
Interpreted key metrics and uses industry best practices and competitive analysis to improve, test, and optimize email performance
Leveraged HTML knowledge to edit and test snippets and make last minute edits and troubleshoot email

Sep 2016 - Dec 2018

Launched social media presence generating more than 2,300 followers with active organic reach of 31% of followers
Authored and designed email campaigns to more than 35,000 subscribers across multiple databases with focused messaging that targets each segment
Spearheaded outreach efforts to capture 13 niche organizations to exhibit at inaugural promotional night at county fair, attracting hundreds from target audience
Reinvigorated brand of elected official with clean, new logo and social media content management strategy to reach diverse audience of 1.9 million residents
Collaborated strategically with leading nonprofit organizations and government agencies to advance causes, including public health, transportation, sustainability, and civil rights

May 2014 - present

part time pro-bono, non-profit work

Crafted marketing strategy that grew small nonprofit organization from an idea to a major contributor to the LGBTQ community in Northern California
Managed marketing content by collaborating with graphic designer and marketing interns to ensure consistent branding and positive user experience across website, email campaigns, social media, and other platforms
Led cross-functional project teams to pioneer a membership service, increase sponsorships, drive client retention, and launch an entertainment department in a fast-paced environment while executing events and other organizational efforts
Executed tailored paid social, display, and print advertising campaigns for partner agencies, reaching up to 2 million persons while staying on budget
Designed, planned, marketed, and executed over a dozen events per annum that consistently exceeded our clients’ expectations by working closely with internal and external project teams to build awareness and drive participant acquisition
Analyzed and reported on marketing data from social, digital, print, and event campaigns and compare them against metrics, goals, and industry benchmarks and utilizing the results to experiment with new strategies, create audience personas, and customize campaigns

Dec 2013 - Sep 2016

Strengthened the company’s mid-term strategy to exceed 30% of future revenues from new products and new markets by creating market research documents and promotional materials
Built and fostered strong relationships with potential and existing customers and partners across the entire supply chain through in-person meetings, product qualifications, field tests, content and technical marketing, and QA investigations
Developed marketing strategy for new product launches that maximized leads through targeted exhibitions, advertising, networking, market research, and cold calls

Budgeted, organized, and executed eight trade exhibitions per year strategically increasing company impressions and engagement while meeting a 10% year over year total savings goal
Created and edited marketing collateral including brochures, flyers, technical documents, and presentations for all product lines
Informed business decision making and increased the productivity of cross-functional teams through the creation of new reporting templates self-generated from multiple databases

For more work and volunteer history please see my LinkedIn page at www.linkedin.com/in/baubineau.