
Email and Lifecyle Marketing
Experience
Avalara
Jun 2021 - Present
Sr. Digital & Email Strategist
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Drive prospect demand and engagement through a strategic blend of date-based campaigns and full-funnel nurturing
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Develop, audit, plan, manage, and report on email nurtures and campaigns that educate, build brand awareness, and drive prospects through the funnel to maximize marketing qualified leads
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Collaborate cross-functionally with stakeholders across marketing and sales teams to nurture leads to improve response and conversion across email programs
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Optimize internal workflow and practices to drive quality content to the market faster and deliver it to the right audience at the right time.
Seattle Bank - contracted by Creative Circle
Jan 2021 - April 2021
Digital Marketing Contractor
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Coordinate and execute digital marketing campaigns and manage communication channels, including email marketing, web content, social media, and digital advertising
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Create procedures and workflows to drive efficiencies of marketing, communications, and community
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Collaborate with product and relationship managers to develop or assist in marketing communications and advertising
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Assist the SVP/Marketing Communications & Community Relations with the digital marketing
strategy
Consulting - Multiple Clients
Jan 2019 - Present
Marketing Communications Consultant
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Transitioned and reorganized dated contact management databases with upwards of 80,000 contacts into modern CRM and marketing automation platforms
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Implemented new email marketing platforms, segmentation strategies, templates, and automations, boosting deliverability and open rate while increasing workplace efficiencies
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Designed, launched, and monitored websites and multi-channel communications campaigns to increase brand awareness for established and start-up organizations, implementing analytics tracking features where possible
Holland America Line - contracted by KForce
Jul 2019 - Apr 2020
Email Marketing Specialist
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Coordinated, developed, and implemented 5 to 10 weekly promotional, triggered, campaign, newsletter and industry emails in coordination with brand, demand, and web teams
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Mined data, interpreted key metrics and used industry best practices and competitive analysis to improve, test, and optimize email performance in easy to understand reports, pivot tables, and dashboards
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Created and maintained guides for email build procedure, email promotion matrices, and content repository
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Managed email timelines and project workflows effectively to coordinate between stakeholders
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Interpreted key metrics and uses industry best practices and competitive analysis to improve, test, and optimize email performance
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Leveraged HTML knowledge to edit and test snippets and make last minute edits and troubleshoot email
County of Santa Clara - Board of Supervisors
Sep 2016 - Dec 2018
Communications Specialist
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Launched social media presence generating more than 2,300 followers with active organic reach of 31% of followers
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Authored and designed email campaigns to more than 35,000 subscribers across multiple databases with focused messaging that targets each segment
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Spearheaded outreach efforts to capture 13 niche organizations to exhibit at inaugural promotional night at county fair, attracting hundreds from target audience
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Reinvigorated brand of elected official with clean, new logo and social media content management strategy to reach diverse audience of 1.9 million residents
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Collaborated strategically with leading nonprofit organizations and government agencies to advance causes, including public health, transportation, sustainability, and civil rights
Project MORE Foundation
May 2014 - present
part time pro-bono, non-profit work
Chief Brand Officer & Board Member
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Crafted marketing strategy that grew small nonprofit organization from an idea to a major contributor to the LGBTQ community in Northern California
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Managed marketing content by collaborating with graphic designer and marketing interns to ensure consistent branding and positive user experience across website, email campaigns, social media, and other platforms
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Led cross-functional project teams to pioneer a membership service, increase sponsorships, drive client retention, and launch an entertainment department in a fast-paced environment while executing events and other organizational efforts
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Executed tailored paid social, display, and print advertising campaigns for partner agencies, reaching up to 2 million persons while staying on budget
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Designed, planned, marketed, and executed over a dozen events per annum that consistently exceeded our clients’ expectations by working closely with internal and external project teams to build awareness and drive participant acquisition
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Analyzed and reported on marketing data from social, digital, print, and event campaigns and compare them against metrics, goals, and industry benchmarks and utilizing the results to experiment with new strategies, create audience personas, and customize campaigns
Dexerials America Corporation
Dec 2013 - Sep 2016
Business Development Representative
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Strengthened the company’s mid-term strategy to exceed 30% of future revenues from new products and new markets by creating market research documents and promotional materials
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Built and fostered strong relationships with potential and existing customers and partners across the entire supply chain through in-person meetings, product qualifications, field tests, content and technical marketing, and QA investigations
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Developed marketing strategy for new product launches that maximized leads through targeted exhibitions, advertising, networking, market research, and cold calls
Marketing Coordinator
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Budgeted, organized, and executed eight trade exhibitions per year strategically increasing company impressions and engagement while meeting a 10% year over year total savings goal
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Created and edited marketing collateral including brochures, flyers, technical documents, and presentations for all product lines
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Informed business decision making and increased the productivity of cross-functional teams through the creation of new reporting templates self-generated from multiple databases
For more work and volunteer history please see my LinkedIn page at www.linkedin.com/in/baubineau.