Hybrid Marketing Strategist & Marketing Auomation Manager
About me
I am a senior marketing leader with 12 years of experience bridging the gap between high-level strategy and technical execution. I have worked across numerous channels (social, experience, email, web merchandising, and content), anchored with 10+ years as a subject matter expert in email marketing. I offer a rare hybrid skillset. I don't just define the narrative; I build the infrastructure to scale it. Whether leading teams or acting as a specialized consultant, I leverage AI, process governance, and automation to streamline workflows, analyze strategy, and execute marketing programs. I specialize in translating complex expansion goals into operationalized, multi-channel campaigns that drive measurable revenue.
Marketing services
Branding
I am a strong believer in the power of a brand. Brands that are well thought out and integrated into the core mission of an organization can leave a lasting impact on your audience and keep them coming back for more.
INTEGRATED CAMPAIGNS
I'll craft an integrated marketing campaign that aligns with your goals -- from writing proposals, to developing strategy, to implementing initiatives, to tracking, measuring, and optimizing its success along the way.
Email Marketing
I can help you with your email goals, including increasing open rate, configuring layouts/templates, addressing deliverability issues, list hygiene, automations, nurture series, list growth, and more.
SOCIAL MEDIA MANAGEMENT
Social media is an excellent way of keeping top of mind with your audience. I can help curate content, integrate it with conversion goals, and keep your audience engaged and informed.
Content Strategy & Development
I can strategize, plan, and develop content that fits your brand's voice, resonates with your audience, and help drive engagement and revenue.
